To make matters worse, Amazon also takes warranty claims into account when calculating the seller’s overall performance, reducing your chances of winning the Buy Box should this perfomance not be convincing.īut first of all, let’s clarify the big questions: How does the Amazon A-to-Z guarantee work? Which conditions has Amazon set in place for them to apply? And what exactly does the buyer protection cover and how can customers make use of it? For you as a seller, however, the A-to-Z guarantee means that Amazon decides on the guarantee case arbitrarily and – as a rule – without involving the actual seller. They can rely on Amazon in a warranty claim instead of having to clarify the matter with the seller. This is why Amazon offers its customers comprehensive buyer protection with the Amazon A-to-Z guarantee.įor the customers, this is a huge advantage. The same difficulties apply when you have trouble with your warranty claims. With online shopping this is a different story, since there is no real shop to go back into. ![]() What was the last bad shopping experience you had? A pair of jeans that turned out one size too small? The charger that wasn’t compatible with your phone? What was the next thing you did after receiving the faulty item? Anyone making a purchase in brick and mortar store can easily go back and return whatever it was that they didn’t like.
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